the Visionary
Founder of the RHO Music + Fashion Brand, Darrell “P.A.” Rhodes had a vision of the empire he wanted all the back as a child on the southside of chicago. It seems whatever P.A. sets his mind to he is able to acheive. As a youngster P.A. was focused on being a artist, thus he went on to win all of chicago’s Top rap competions for WGCI & Power 92.3, he also won the Chicago Idol and recieved the first ever standing Ovation where judge Kanye West said ” You have stuff I can learn from”.
P.A. next set his eyes on being a better Producer so he moved to ATL where he knew NO music industry people. After a couple years of grinding it out he got t his first placemensts with B.Cox, Jermaine Dupri, J Holiday, Young Joc, Zaytoven, and more!
He next would set his eyes on becoming a CEO/Label Exec! Thus he moved to L.A. where he would open up a RHO fashion store downtown and a RHO muisic studio a few miles away in a high rise loft over looking the city. He brought on his first RHO artist London A’Lexus to start on his Label Exec journey. He also bought a couple artist he has worked with for years ( Fresco & Chizuko) to form the SUPER GROUP #RHOsound.
The 4 recently starred in P.A.’s film “Love is a Drug”! Stay tunned for more from P.A. & the RHO crew!!