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In the contemporary world, the sneaker market is saturated and awash with mass-produced pieces that makes it hard to purchase something that is unique to you, making it increasingly difficult to find a shoe that means something to you personally. Year upon year, we hear sneakerheads complaining about how quality is deteriorating and how sneaker culture is simply, “not what is used to be.” Brands have also comprehended this consumer dilemma and imprints such as Hender Scheme have looked to serve those consumers that simply want something better than your average general release, as well as special releases to some extent. However, when Hender Scheme is stocked at more retailers than you can count and you still bump into people that are wearing the exact same “limited edition” shoe, that is when the niche area of sneaker customization steps in. We tapped Jake Ferrato of JBF Customs for our latest edition of Modern Day Artisans to explore how sneaker customization has evolved into the refined approach it has now become. The use of premium materials, attention to detail and eye-catching designs has brought JBF customs to the forefront in the increasingly competitive area and even celebrities have taken notice. Your favourite rappers, influencers and more have all been gravitating to this direction and Jake has been trying to push it further since he was 16.
Head over to Hypebeast.com to read the full interview with Jake.
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